And It’s Why Everything I Do—From Client Styling to Email Strategy—is Intentional
Last week, I guided a client through one of the most powerful transformations I’ve seen this year.
She’s building a beautiful, deeply necessary maternity movement: one designed to support women during the vulnerable transition between corporate identity and motherhood. A space many don’t talk about, where success and softness meet. Her mission is to help women navigate maternity leave and early motherhood without sacrificing their sense of power, purpose, or self.
But when she stepped into our styling session, there was a disconnect.
She looked like exactly who she had been:
A high-level corporate executive.
Crisp tailoring. Angled silhouettes. Polished power bun.
Her aesthetic still said: “boardroom.”
But her brand was becoming something much more tender. Expansive. Grounded.
And that’s the moment I reminded her:
Your aesthetic is not a surface-level choice. It’s your first impression, your self-concept, your story in visual form.
Whether you’re an executive, an entrepreneur, a creative, or all three—
Your aesthetic should communicate where you’re headed, not just where you’ve been.
Too often, women evolve internally, but stay frozen externally.
Their mindset changes, their business expands, their mission deepens…
But their image? Their wardrobe? Their digital presence?
Still rooted in the past.
When that happens, there’s friction.
You don’t feel seen.
You don’t feel aligned.
You don’t feel like you.
That’s why I teach my clients this:
Real luxury exists in alignment. And your aesthetic is the doorway to it.
Because, let’s be honest: “beauty” sells.
It’s not shallow. It’s strategic.
It takes an average of seven seconds for a stranger to pass judgement. Just seven seconds to take a look at something, someone, anything and make an assumption. A truth rooted in human behavior and psychology.
As a luxury stylist and brand aesthetic expert, one of the first things I help my clients understand is that your aesthetic isn’t just about what looks good—it’s about what aligns. Your visual identity, from what you wear to how you communicate with your audience, tells the story of what you value, how you show up, and how you serve.
And when you’re building a brand—especially one rooted in high-touch service, hospitality, or transformation—that visual identity needs to do more than look good. It needs to convert.
That’s exactly why I use (and am proud to partner with) Flodesk.
Because aesthetic matters—and no one gets that like Flodesk.
Your Aesthetics Convert
There’s a moment with every client—right after the closet edit, the Pinterest board, or the first outfit reveal—where they pause.
They see themselves clearly for the first time in years.
That moment? That’s what I build for.
And it’s exactly why I believe that your aesthetic is not just how you look—it’s the narrative crafted and relayed by how you’re seen.
And those are very subtle differences that make a world of difference when it comes to human psychology and brand building.
As a stylist, creative director, and branding expert, I’ve spent my career helping women, brands, and entrepreneurs look like the version of themselves they say they want to be. Because in a world where image is communication, your aesthetic is the message. It’s your energy. It’s your values—without the need to say a word.
This is why I stress, to both clients and partners: your aesthetic matters in everything you do.
- That includes your marketing.
- That includes your inbox.
- That includes how you make people feel when they interact with your brand.
And I share this for multiple reasons–but largely because most of my clients are high-achieving women in a stage of transition in their lives…whether that be ladder climbing; motherhood; body changes; or building brands of their own.
(Often more than one).
And so much of what we do as women is dependent on how we look when we show up.
So, whether you’re an expert, a founder, a coach, or a creative, the way your brand looks has to match the transformation you offer. Your emails, your landing pages, your lead magnets—they’re not side pieces to your brand. They are the brand.
Flodesk just gets that.
I don’t know about you, but I’ve tried other email platforms—and most feel clunky, confusing, or frankly, outdated. Flodesk’s design-first approach actually elevates your voice.
Their patented layout technology has completely changed the email marketing game. You don’t have to choose between beautiful and effective. You get both—with industry-leading deliverability to match.
That means your most visually stunning emails don’t get trapped in spam filters. They get seen.
Because conversion starts with connection.
And in the digital space, connection is built visually.
Flodesk’s clean, minimalist interface and best-in-class templates are engineered to help your brand feel like a luxury experience the moment someone opens your email. From embedded polls and countdown timers to custom fonts and brand colors, everything is crafted to keep your aesthetic on-brand and conversion-ready.
This is design-forward marketing—without the need for a design degree.
Your Style Isn’t Just in Your Clothes. It’s in Your Emails.
When I work with clients, we often start with what’s in their closet—but we always end up talking about what’s on their calendar, in their copy, and across their brand.
Because your aesthetic doesn’t stop at your shoes. It shows up in how you lead. How you communicate. And how you connect.
I use Flodesk because it allows me to extend that same intentionality to every email I send. My welcome sequences, launches, reminders, and newsletters are as beautiful as the services I deliver.
And trust me—your dream clients can feel the difference.
Automations That Feel Like High-Touch Service
Most of my business is built on one core value: luxury is in hospitality.
Whether it’s bridal styling or branding a full aesthetic overhaul, my clients come to me for a feeling. They want to feel held. Seen. Cared for. Supported. That starts with the very first touchpoint—and often, that’s an automated email.
Flodesk’s automation workflows are powerful but simple. There’s no steep learning curve, no hours lost trying to “figure it out.” Their system empowers you to automate elegantly—from your welcome sequences to your post-purchase follow-ups and every sales funnel in between.
And the automations? They’re designed to scale with you.
So whether you’re just starting your brand or you’re leading a multi-six-figure coaching business, your backend doesn’t have to feel clunky. It can feel beautiful. Streamlined. Aligned with the luxury experience you promise.
Unlimited Emails. Premium Features. No Gatekeeping.
One of my favorite parts of Flodesk is how honest and transparent their pricing model is.
Unlike other platforms that limit features unless you upgrade, Flodesk gives you everything—unlimited emails, automation, full customization, best-in-class design—for one flat monthly fee.
No upsells. No extra charges for growing your list or engaging your audience. Just the freedom to communicate fully, as often as your brand requires.
That’s a luxury in and of itself.
Aesthetic That Converts
Here’s something I teach in my Style Signature Masterclass:
Looking good is great. But alignment is what converts.
Because you’ve probably heard the adage, “Dress for the role you want, not the role you have.” You’ve probably also heard “fake it ‘til you make it.” And while both of these share a similar message, I want you to embody who you’re becoming. I want you to look and feel like the woman who has built the business, who has gotten the promotion, who has booked the new high-paying clients.
And I want you to have systems in place and an aesthetic to match.
Flodesk’s modern, minimalist interface is built with conversion in mind. It doesn’t just “look pretty”—it guides you to make design decisions that perform.
Their tools let you:
- Bring Canva designs directly into emails (yes, this Canva)
- Add countdown timers that actually match your brand aesthetic
- Use polls for embedded segmentation
- Upload custom fonts and colors for on-brand consistency
- Segment your audience based on behavior and preferences
- Embed video and spin-the-wheel forms to increase opt-ins
- Resend to unopens, boosting your open rate up to 30%
Everything is designed with one goal: make your brand unforgettable—and profitable.
The Platform That Honors My Aesthetic Standards
My clients come to me because they want to look as powerful as they are. Because they’re tired of playing small. Because they’re ready to be seen—not just online, but in life.
Flodesk allows me to model that same standard in how I show up in their inbox.
Because when your marketing matches the elegance of your service, you attract people who are ready to pay for the transformation you offer.
So if you’ve been feeling like your email marketing isn’t reflecting the luxury of your brand…
Now is the perfect time to switch.
And if you need help clarifying your signature aesthetic so your entire digital presence aligns with the value you bring?
That’s where I come in.
Because when your look tells the truth of your story—
Your clients, community, and future self will recognize it instantly.
💎 Ready to refine your aesthetic and elevate your brand presence?
Let’s do a deep-dive with our 90-minute Self-Image Style Intensive, or join the waitlist for our Signature Style Masterclass.
And if you’re a founder, entrepreneur, or creative in your glow-up era—
Try out Flodesk… and sign up here so you can get 50% off of your first year. On me. 🙂
It’s time to make sure your presence is as powerful as your purpose.
xo,
Tahirah Christine
Founder, ClothesPetals
